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What do women want? One company is betting it comes between two covers.

This article is republished here from The Washington Post Talkies! Radios! Credit cards! The 1920s roared with jazzy ideas, though perhaps none as novel as the Book of the Month Club, which debuted in 1926. It was the brainchild of Harry Scherman, an ad man who had found success earlier by selling Shakespeare plays with Whitman’s chocolates.