Recent Press

Branding Whisperer Shaun Neff Launches Moon Oral Care With Kendall Jenner

This article is republished here from Forbes Some people spend years trying to figure out their career path—and others just know. Shaun Neff is definitely in the latter category. Growing up in Southern California, he was intrigued with branding from an early age, from how he felt as a consumer to what brands meant to him.

Competition for Employer Tuition Benefits

This article is republished here from Inside Higher Ed ASU’s InStride is latest entrant to the $20 billion tuition benefits market, a potential growth area as employers mull alternatives to the traditional college degree and whether to pay for customized online credentials for their workers.

What do women want? One company is betting it comes between two covers.

This article is republished here from The Washington Post Talkies! Radios! Credit cards! The 1920s roared with jazzy ideas, though perhaps none as novel as the Book of the Month Club, which debuted in 1926. It was the brainchild of Harry Scherman, an ad man who had found success earlier by selling Shakespeare plays with Whitman’s chocolates.