This article is republished here from Cision
LOS ANGELES, Oct. 18, 2018 /PRNewswire/ — Actress and entrepreneur, Shay Mitchell announces the launch of BÉIS, an on-the-go lifestyle brand created for restless spirits with a passion for exploration.
An idea fueled by the countless miles Shay has journeyed around the globe (shared with millions of followers through her adventure-seeking #SHAYCATION YouTube series), BÉIS inherently inspires meaningful exploration and self-discovery. All products were road-tested to endure the elements of wanderlusting off-the-beaten path.
The curated line of travel essentials is designed to deliver high-quality products at an accessible price point. Drawing from Co-Founder and Creative Director Shay Mitchell’s vast travel experiences, BÉIS seeks to provide purposeful organization, through impeccable design and chic shapes, for day-to-day travel. Fusing her love of timeless style and desire for functional staples, Shay has developed a collection of accessories for a like-minded community.
“Throughout my life and career, I’ve been fortunate enough to travel all over the world. After countless trips and Shaycations, I realized there was a need for chic, affordable and durable pieces for travelers like myself and that is why I decided to create BÉIS, a product I’m proud to use,” says Shay Mitchell. “We are all in motion throughout the day and you don’t have to buy a plane ticket to find our products useful – BÉIS is for EVERYONE.”
BÉIS launches with a collection comprised of seven styles – The Duffle, The Weekender, The Backpack, The Dopp Kit, The Cosmetic Case, The Passport Holder, and The Luggage Tag. Featuring a combination of practical details, including water resistant linings, internal and external pockets, padded laptop sleeves, and zip compartments, BÉIS products achieve an elevated standard of organization and effortless travel.
The BÉIS palette consists of primarily neutral black and beige tones, with accents of pink, green, blue, and yellow on the small accessory offerings.
BÉIS and Shay share the belief that doing good is just as important as looking good – which is why the brand supports Girl Up, the United Nations Foundation’s initiative that supports girls’ empowerment and education. Together BÉIS and fans can support the education and development of girls around the world.
ABOUT GIRL UP
Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in five languages and 2,500 Girl Up Clubs in more than 100 countries, we’ve trained 40,000 girls of all backgrounds to create tangible change for girls everywhere. Girl Up was founded by the United Nations Foundation in 2010 and continues to work across a global community of partners to achieve gender equality worldwide. Learn more at GirlUp.org.